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Strategic Objectives

Allianz stands for profitable growth. The global financial services market area in which we operate changes with extraordinary speed. We shape this change through our strategies and our entrepreneurial decisions.

Our strategic objectives and our priorities reflect our commitments to making full use of the tremendous business opportunities brought about by this profound transformation of our markets.

In this process, we are guided by five long-term business principles:

- We believe that we can best serve our shareholders by giving priority to our clients.

- We realize that our continued success is based on our reputation, our acceptance by society and our ability to attract and retain the best people.

- We foster the entrepreneurial spirit of our local group companies while providing the leverage of a global institution。

- We recognize that a sustainable performance requires primary focus on operational excellence and sustainable growth, supported by profitable acquisitions.

- We aim to be among the top five competitors in the markets in which we choose to participate.

These fundamental convictions lead us to the five strategic priorities. They reflect a new strategic vision of the changing realities in the international financial services market: we see ourselves as a global financial services provider with activities in insurance, banking and asset management.

- Optimizing the Economic Value Added of our Group, based on risk-adequate capital requirements and sustainable growth targets.

- Exploiting high-growth market opportunities by leveraging our traditional risk management expertise.

- Strengthening our leading position in life and health insurance and in asset management, especially in private and corporate retirement insurance plans.

- Increasing our asset gathering capabilities by building customer specific, multichannel distribution platforms.

- Expanding our investment and capital market expertise.